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Nikki McConnell

UX Design & Content

Hi, I'm Nikki.

I'm a writer-turned-designer with over 10 years in tech. When I design, I'm thinking about everything on the page, but more importantly—I'm thinking about the person looking at it. I believe great UX comes from understanding what your users need and when, and eliminating the roadblocks in their way.

Content + design = Great UX

How a writer learned to design

Writing and design are closer than you think. Learn more about my journey from content creator to all-around UX enthusiast.

My Work

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AIContentDesignStrategy

Content, Strategy

Developer Documentation Migration

Rewriting the developer-facing docs for Vibes

AI, Design

Send Window Optimization

Data-driven send timing without tripling the work.

Content

Mobile Health Summary

Help documentation for the Vibes Platform analytics dashboard.

Strategy

Humana Digital Onboarding

A Humana content strategy for new Medicare members.

AI, Content, Design

RCS Image Optimizer

An AI-powered way to get predictable images in RCS messages.

Design, Content

SMS/MMS Fallback

Giving marketers confidence that RCS messages get delivered.

Content, Strategy, AI

Humana On Hand

UX writing for a mobile-first health insurance plan.

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