"People don't read."

I’ve lost count of how many times people have said this to me. And let me tell you—when you’ve poured your heart and soul into writing clear, engaging copy, that can be a pretty big bummer. But the sentiment still remains; in a world of constantly divided attention, people’s eyes tend to skim over the details. So if people don't read, what's the role of writers and designers?

What I've learned?

It's not true.

People do read. But they don't read everything.

Good UX design is about attention. It’s about letting your users focus on what they need to focus on, not pulling them in a hundred different directions. It’s not just about the content on the page, but how that plays with everything around it. The best microcopy in the world isn’t going to solve a button that’s hidden away. The most well-placed toggle isn’t going to matter if the label is confusing.

Your audience’s attention is limited.
Use it to your advantage.

That's where I come in.

Hi, I'm Nikki.

Clear content + good design =

Great UX

Want to see it in action?

"People don't read."

What I've learned?

It's not true.

People do read. But they don't read everything.

Your audience’s attention is limited. Use it to your advantage.

That's where I come in.

Hi, I'm Nikki.

Want to see it in action?

Product Design

UX Writing

Strategy

Your audience’s attention is limited.
Use it to your advantage.