Vibes Nexus
UX writing for an updated UI and launch materials for users.
A legacy UI gets a facelift. UX writing & launch materials help users embrace the future.
Vibes' legacy product was ready for a facelift. An updated design and reimagined analytics were the top priorities.
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As the lead UX writer, I collaborated with designers to use content to create an easy-to-use interface that would bridge the gap between legacy customers and new users who wanted a modern experience. Upon launch, I created user guides and walkthroughs to educate and lighten the load on our CS team.
The solution
Content design
Conduct research on competitors’ websites to learn industry standards and determine areas of improvement.
Feature announcement
A pop-up in the legacy platform that announced Nexus’ official launch and encourages users to try the new experience.
In-platform walkthrough
A user guide that displays the first time a user enters the Nexus experience introducing them to the various parts of the page.
Resource Center article
A resource for marketers to refer back to that helps them understand the metrics displayed in the platform and increase adoption.